Obviously that's no help to blond people who would prefer text, but in fairness they're highly unlikely to use such a product anyway.
On screen no. 1, there's a picture of sunlight shining through somebody's hand.
On screen no. 2, there might as well be a picture of an iPad with a fancy case.
On screen no. 3, I see that this machine can be operated in desktop mode, but I still know nothing about what makes it special. Is it an Android tablet with an innovative desktop stand?
On screen no. 4, there is a matrix of six little images; two of them finally (and way too late) let me guess the mode of operation.
On screen no. 5, there finally is a clear view of the machine.
> who would prefer text
This is not about text vs. pictures. What I'm saying is that if you try to advertise a new kind of product to me, you should just go ahead and tell/show me what the point is. When you have done that, show me pictures of sunlight and trees (if you think that's necessary).
1: a hand, text about creativity, so it's something I can manipulate?
2: it's an electronic device of some kind.
3: it's a computer with some sort of tray instead of a keyboard...?
4: (small pictures of people) oh, that's a second screen of some sort, it looks like there's touchscreen action going on with both screens, and it's some sort of projector?
5: OK, it's definitely some sort of a second screen, that looks like a board game so I suppose it must be interactive and the thing on top is a camera or something
6: Some hipsters I am supposed to identify with but I don't care
7: that top thing looks more elaborate than just a projecter, looks like a Kinect so it's probably a camera and/or motion detector
8: it's on sale now plus that's a pen so it must have pretty decent resolution on the lower part, maybe it's also a tablet
9: Accessories, oh it's called a 'touch mat'
10: I can 'grab' and 'mash' things? OK it's definitely got a camera in it then.
All I did was scroll, without clicking on the alternative buttons or + buttons (which turn out to have specs, now that I have tried them).
I found it perfectly simple to work out what was going just on the first look. Personally I am OK with having my curiosity stimulated. The 'Tour' thing (in the second section of the page) is self-explanatory, had I clicked on that first.