To me, this right here is the heart of the white paper. If they want their machine to stand apart from polyjet (Objet) technology by printing with per-voxel control of multiple materials (very similar to Objet's digital materials [0]), then they're going to have to create a new workflow for engineers to design with (which was not detailed in the whitepaper other than this mentioning of a new kind of file format needed to handle the design information). Particularly, is the design workflow going to allow for finite element analysis (FEA) of both geometry and material? People are already creating CAD software that will allow for user-friendly FEA of geometry [1], but I'm not sure if anyone is working on FEA of both geometry and material. If HP can develop that solution, that right there would be a legitimate breakthrough.
[0]: http://www.stratasys.com/materials/polyjet/digital-materials [1]: https://www.youtube.com/watch?v=MU3W-RrJDT4#t=327