Groupthink – The brainstorming myth (2012)

For anyone unaware, the author of this article (Jonah Lehrer) has been disgraced after he admitted to fabricating quotes.[1]

His loss of credibility has tainted his articles. The book publisher pulled his books from the shelves but apparently, many of his old magazine articles are still online without any editor's note to warn readers to proceed with extra caution.

[1]http://en.wikipedia.org/wiki/Jonah_Lehrer#Plagiarism_and_quo...

I was surprised that the author did not mention anonymity in group brainstorming sessions. In group decision-making scenarios, anonymity drastically changes the way that people generate and respond to ideas[1]. This won't work if one person is writing on a white-board and people have to vocalize their ideas, but anonymity can work using modern software.

[1] Jessup, Leonard M., Terry Connolly, and Jolene Galegher. "The effects of anonymity on GDSS group process with an idea-generating task." Mis Quarterly (1990): 313-321.