There are a couple of problems preventing us from saving more water though.
#1, we had a drought in the 80s. A lot of people learned to conserve then and never changed their habits (like me). There is no way I could use 20% less water -- I already use the minimum. I have buckets all over the house for reuse, for example. My next step is a gray water system, which is expensive.
Which leads to #2, water is way to cheap in this state. I would have expected my water bill to go up during the drought. It's gone down. It's insane. Sure, let's keep tier one usage cheap so we don't destroy the poor, but tier two and up? It should be 10x what it is. That would make people conserve.