1. The seller can optionally soak the cost of the transaction fee. But this means less profit for them while the buyer sees no changes (until later when the seller finds this is unsustainable as fees increase).
2. The seller can raise prices by the fee amount (how sales tax works in the US, effectively). The buyer is then paying more and more over time as fee amounts increase.
3. Some combination, seller determines the amount they can afford to lose while keeping prices low enough to not lose too many customers.
In the end, all 3 options will create a drag on the economy. Either by reduced buying power or reduced profits resulting in reduced future growth.
We also see this with credit/debit card transaction processing. Sellers, per their agreements with CC companies, aren't supposed to have different prices between CC and cash transactions. This means they lose part of their profits on CC transactions, with some companies (AMEX) costing them more than others.