Thanks for the link. And "Jesus" isn't a religion either. They're both words that are commonly associated with religions--Christianity and Buddhism.

Startups using the word Zen are just creepy in a cultural appropriation kind of way. It's like "I Can't Become a Buddhist", by Adrienne Su:

because I grew up vaguely Methodist

and most of the Buddhists

I know are men who turned Buddhist

.

after finding the religion

in a prepubescent

girl serving prawns and chicken

.

in coconut milk, steamed sticky rice,

papayas, and a massage for the price

of a subway token. Because they drive

.

cars bearing FREE TIBET bumper stickers

but would let their neighbors wither

and starve. Because they slither

.

up and down the supermarket aisles

waiting for the chance to ask girls

like me Where are you really from? while

.

stocking up on mung beans and swelling

with the memory of that excellent

backrub in the hands of a thirteen-

.

year-old goddess who's probably dying

or dead or working for Nike at a dime

a sneaker. Because their renouncing

.

is pointed, because all they ever wanted

was to be different and Buddhism planted

the seed of a new Me in a stunted

.

self-image. Because they insist on roaming

the city in off-white robes, deflecting

the sun's hot gaze, saffron being

.

too conspicuous and white being too damned

unprofound and likely to be sandwiched

between red and blue in a crowd of Americans.

http://www.poetrynet.org/month/archive/su/buddhist.html