Can someone explain how this is any weirder than 37signals using Google to serve ads? I'm not expressing an opinion, I just don't know what this post is trying to say.
I honestly can't tell. The confusing nature of the post leads me to believe it's FUD, especially since the call to action at the end encourages me to use their product to protect me from the supposed evil.
See above for my full comments but in short the difference here is that Media6 Degrees collects your behavioral data ties it with your social graph (your friends) data packages it up and resells it to other ad networks to target you.
It feels like there should be some commas in your sentence.