No one is advocating anything except not tracking users. I already block ads like most people here. They are a vector for malware, they track users, they sell that data.

Make money by charging for content. I miss the old days when people had to pay for stuff with tangible money, not with their anonymity. I would gladly pay to access content I found useful, just no tracking. Be content with the money and move on. No need to profile me, sell my profile to make more money. I pay to use several sites. I also block ads on these site, because the third parties don't respect privacy.