This one line shows that they really don't "get" the appeal of a Chromecast. Even as a techie I really don't care what specs a Chromecast has, I just want it to "just work" and it does "just work."
If Amazon's one "just works" then that is good. But the fact they're trying to shove too much into it (games, remote, tons of apps, etc) suggests to me that they're over-thinking it and it will require more prodding.
Chromecast does one thing and it does it REALLY well (and inexpensively). More companies could learn a thing or two.
PS - Amazon locking Amazon Digital into their own devices is pathetic. All it does is decrease the value of their own services, it doesn't increase the value of their hardware.