While I agree that Leica went off their rails, I don't think that's a good example, the Sultan of Brunei had a gold plated Mercedes made for him, I think a few cameras are easier to obtain :)

> There are many rich and famous people in the world, but not everyone knows the art to splurge it. http://www.nairaland.com/1896187/meet-man-7000-luxurious-car...

He also own 7000 of the most expensive cars and three full size airliners as private jets. (Posting this just because I found it hilarious. I knew about the gold plated car and I found this list when looking for a source)