It looks excellent. VFD doesn't say "steam" quite like nixies, but it's clearly more practical for a wristwatch.
I'd be much happier with 30v next to my skin rather than 300v for a nixie, that's for sure.
If you look at the linked twitter thread, William Gibson says it's more cyberpunk than steampunk.
Really nice answer to all the iWatches an alike hitting the markets right now. Awesome!
So what.. It's really nice to look at. But I do hope I'm not the only one seeing that the first time you wash your hands in a sink, is going to end badly. For the watch at least.