Exactly. Leicas are Veblen goods.[1] Cameras that a lot of people, including A-list celebrities, like to be seen with.[2] Leica sells exclusivity, style, elegance. Fuji/Sony do not. You'll never see a $50k Fuji Edition Hermès. (Hell, Leica was even part-owned by Hermès for a little while.)

[1] http://en.wikipedia.org/wiki/Veblen_good

[2] http://www.nytimes.com/2012/09/20/fashion/leica-cameras-favo...