Seems like an easy retaliation for Google and Apple would be to just block the CurrenC applications from the app stores when they are released. It's very similar to what the retailers are doing by blocking Google Wallet, Apple Pay and paywave by disabling NFC.
Also, I just don't see the banks simply rolling over and losing their beloved credit and debit card fees. They will definitely find ways to make their money (sgentle mentioned through contracts requiring NFC, etc).
I've had a paywave for a while, and have used it at CVS quite a bit. Sort of annoyed it won't work anymore due to this issue.
And giving retailers direct access to your checking account via ACH..uffda.