The non-story is everyone with an internet property, or an internet interaction device, is trying to collect data about you because selling that is more valuable than the money you are willing to pay for the phone.
A useful story would be "new phone maker FooAmi is successfully selling phones for $200 more than their competitors because they explicitly prevent others from using them as tracking devices." That would be where consumers actually paid money for a phone or device that didn't make up its cost in data sales.
The thing I struggle with is that it seems most people just don't care, and I have convinced myself that it isn't because they don't understand what is being said, they just don't care. And that makes me profoundly sad when I think about it too much.