I've been exercising regularly for a long time and know pretty well what my "equilibrium" exercise time is, and it's about 5 - 6 times longer than 7 minutes. If I thought it could be shorter, then I would make it shorter because my #1 goal is to minimize the number of minutes of my life I spend on exercise.
All I can say about this is that 7 minutes strains credulity and sounds like marketing nonsense to me. At a very minimum, I need to sustain an elevated heart rate for a few minutes to feel good.