This is a must-read for automobile fans. Ferdinand Piech is as tech and business savvy as he is diabolical, and this article gives you a little perspective of that. I hope someone writes a book about him soon.

I mean, if you personally played a hand in creating the Audi Quattro (that dominated rallying) and the world's fastest car (Veyron, reviving a dead brand), which everyone deemed impossible, you've got to be in the history books of the automobile world.

Can't wait to see how they compete with electric upstarts and how they evolve their Ducati motorcycle brand.