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So you prefer to scroll down the landing page of amazon which is full of product advertising with your keyboard instead of having a sensible way of searching? Really?

At least the search should be focusable by pressing TAB once instead of 15 times, which is insane.

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I have a sensible way of searching. It's called typing "Amazon xxxxxx" into my browser/search engine of choice

We run a large-ish webshop, our experience is that most users doesn't search, they browse.

Some users will of cause use the search box, but the majority clicks their way to the products they want using the menus. Amazon may have seen something similar, so not doing the auto-focus might make more sense, I doubt very much that they haven't considered it.

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