Ask HN: Is the word beautiful becoming overused?

Similarly, I wince every time "...made with love" is appended to marketing copy.

More accurate:

"...made with the hope of getting TechCrunch"

"...made with the money of me-too venture capitalists"

"...made with the bare minimum of technical effort needed"

"...made with far too much design and technical effort"

aaargh.

Here's a fun drinking game: take a sip every time you see the word "beautiful" in a product review. Take double if the review was for an Apple product.

In general when people apply adjectives to their own stuff it's more of an aspirational buzzword than reality.