They need to move to Nevada like Zappo did to avoid incurring the exorbitant CA retail tax and electronics recycle fee. I often picked Amazon even if Newegg is slightly cheaper and faster in shipping.
Btw, I was surprised to find that even with premium parts, assembling a desktop yourself is cheaper unless you want the exact configs Dell etc sell.
I'm rooting for Newegg to succeed. I guess it's the Zappos for nerds. :)
In case it wasn't clear, my premium-ish parts (e.g., 80plus power supply) were cheaper than Dell's low-end-ish parts.