Has "acquired" become a dirty word lately? I read the announcements on both the Firebase and Google Cloud pages, and it wasn't even clear to me that Google had purchased the company (or a controlling interest, or whatever has happened). The message is simply that Firebase "joined the Google Cloud platform".
Lately, Google has been rolling out one-click installs for Redis, Cassandra, RabbitMQ, etc. I had to read comments on HN to understand that this is a financial integration rather than merely a technical one. What strange and evasive messaging... why not just announce that the company has been purchased?