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Is “have some backbone” also your response when someone complains about phrases like “That’s so gay” or “You’re such a girl”? I hope not, since there’s a reason certain words and stereotypes are not socially acceptable.

Note: This has nothing to do with the actual service, and everything to do with the terrible stereotyping in the branding and sales narrative.

You can't be serious. So now the message is girls typically understand style, guys typically don't, and if you dislike that message then maybe you're just easily influenced by advertising. As a guy that loves fashion, the message is clearly "You're an exception to the rule" and the rule is a stereotype.

Have you actually looked at any advertising lately? Billboard? Magazine ad? TV commercial? This is the mildest tongue-in-cheek 'hire somebody with talent you lack' ad I can imagine.

You're being browbeaten by the gender police, don't bother arguing, its pointless.