People who actually like to go clothes shopping shouldn’t be made to feel like they should be categorized as “girls”, or vice versa, someone who finds clothes shopping to be uninteresting shouldn’t be made to feel like they ought to identify as a “guy”.
There’s nothing wrong with the concept, but the conflation with clothes shopper/non-shopper with “girl”/“guy” is bad.
The copy alone seems like it's either written by (or perhaps for?) the stereotypical adolescent male. Selling it as more of a concierge service would really make it more mature.
That said, I'm a "Guy" who actually enjoys shopping for clothes and dressing like an adult, so take my thoughts with a pinch or two.
I don’t understand this argument. Of course a narrative which consistently calls clothes shoppers “girls” and non-shoppers “guys” is going to affect the way I feel about my identity.
This is a cool thing, for those that need it. No more stereotyped than "I let my spouse buy my clothes because I have no sense of style". Its just a statement, true for some people. Its got nothing at all to do with anybody's identity.
Note: This has nothing to do with the actual service, and everything to do with the terrible stereotyping in the branding and sales narrative.