Magic Leap Secures $542M Led by Google
techcrunch.com
techcrunch.com
For each eye, there is an imaging device (720p/1080p resolution for example) that displays an image. In front of the imaging devices there are high speed mask device (LCD?) that blocks off portions of the image that are not at the current focal depth. The focal depth cycles quickly between 12 different values and easily driven by the z-buffer values from the renders. The light not blocked by the mask is partially collimated and guided towards the eye via optics and then a high resolution high speed digital zone plate is used to refocus the light at different depth levels using diffraction. The mask and zone plate update together at 12X (360Hz-720Hz) the rate of the image device (30-60Hz). The result is that pixels that should be at different depths are actually focused near that depth and the eye blends the 12 partial frames together to form one image that has a range of depth in it.
I expect they are using off the shelf parts for the imaging device (and maybe mask LCD) but manufacturing their own digital zone plates since they need super high resolution and high speed for those (at least 360hz) but only on-off values not color or grayscale. This is probably where a bit of their money is going.
If it works, you could get high resolution images per eye, and also see 12 buckets of depth so your eye would refocus to see things close up versus far away. This could potentially create a pretty good impression of something existing close to you, compared to existing AR where all objects are focused at a single fixed depth and there is a conflict between accommodation and stereopis cues.
Of course this is one of the patents filed, it could be just an idea they decided to file on, not what they are actually building.
http://www.roadtovr.com/what-we-know-about-magic-leap-rumore...
http://www.nytimes.com/2014/07/15/science/taking-real-life-s...
In an interview with the South Florida Business Journal in February, Abovitz
said “When you see this, you will see that this is computing for the next 30 or 40
years. To go farther and deeper than we’re going, you would be changing what
it means to be human.”
As exciting as all this is, this kind of language is giving me flashbacks to the buildup to the launch of the Segway.Yet not dealing with genetics or brain implants. What a sales-lier.
It would be interesting to see how this works in practice. The eye can't focus on something that close. For an example, imagine a speck of dirt on your glasses - it shows up as a blob in your vision, not as a dot.
Just like with Google Glass, where the image appears to be at a distance and your eyes do not focus on the actual screen.
I'm building a startup community in Myrtle Beach, SC and Paul Reynolds is one of the founders of Startup.SC with me. Paul is involved in Magic Leap as a director, and after working remotely, just moved there last month. It's very exciting to see unfold!
It drives home the fact that a startup can make such headlines not only outside Silicon Valley, but even outside other well known northeast tech metros. It's the sort of news I feed on to explain scalable startup growth potential: Magic Leap has done a spectacular job attracting talent from all over the country. There are worse places to be than the Fort Lauderdale, FL area.
I watched the revival of the Boston startup scene while involved with TechStars, DogPatch labs, etc. from 2009-2012 and although we certainly don't have the same resources, I'm doing my best to apply those principles to the Myrtle Beach market. I hope to one day have a startup come through Startup.SC which can also demonstrate the ability to attract talent and investment dollars to a coastal city not known for tech, and demonstrate that a company can thrive!
Edit: And not going unnoticed in Miami: http://www.miamiherald.com/news/business/article2942814.html
The quality of developers and ideas coming out of this town hasn't been that great, or (as I hope) I am having a terrible time finding the right community.
We have some top-notch devs working out of our space: Ex: Two remote workers for Quirky.com.
Here's how I would read this if you're not located in a major tech hub where VCs readily fund companies and have offices:
1. Attracting a $500mm investment from Google or any other institutional investor is an outlier case regardless of where you're located.
2. You need to have groundbreaking, path forging technology and an amazing team to get on the radar when you're far outside of a major tech hub.
[1] http://blogs.wsj.com/venturecapital/2014/10/17/interactive-m...
Creating a "groudbreaking, path forging technology and an amazing team" is the outlier, not raising a half a billion in funding. If you can achieve the former, then your odds of the latter go up by many orders of magnitude.
If a VC is looking at investing in a startup in a location where they have no activity then they're going to have to do trips out just for that specific startup (for due diligence, board meetings, etc.) and they're also going to have a harder time providing value-add (lack of local contacts, etc.)
Hence for a startup outside of a cluster to be worthwhile it has to be significantly better than the local dealflow and the deal has to be of a significant size. So such deals are always likely to be a rarity.
(Having a founder who's already built and sold a billion dollar company also helps immensely; if you're in that small category of people you can probably raise money regardless of where you're based)
VCs (largely) want solid personal relationships with their companies and that's something that's not happening over skype/hangout anytime soon. A few thousand dollars on flights also isn't a big deal when you're investing millions; time is much more important than money.
Your best bet would probably be to:
(1) Get solid local VCs who other (non-local) VCs are happy to co-invest with.
(2) Build thematic clusters, because a partner at a VC who's interested in multiple companies in an area is much more likely to fly out then for an individual company.
http://recode.net/2014/10/20/look-who-else-is-joining-google... "People familiar with the company say Magic Leap was having trouble convincing Silicon Valley types to drop everything and move to Hollywood, Fla., where it is based... So it recently opened a Palo Alto, Calif., engineering office..."
They're currently hiring engineers in Palo Alto: https://www.linkedin.com/jobs2/view/14797737
And their engineering VP for "perception and core software" is based in Palo Alto: http://www.linkedin.com/in/garybradski
Only rare because journalists are extremely lazy by default, and need their stories pre-drafted and handed to them on a silver platter, which companies tend to do. Avoiding press is very easy, just don't do the journalists' job for them. :)
Of course in reality, its mostly pre-established relationships that would raise this money, not buzz.
This seems to be a consensus opinion on HN. I have no idea if it's a majority opinion, but it's fairly typical. The "journalists are lazy/stupid/inept" argument generally misunderstands what journalists do, how they work, and how they pick (or, as is more often the case, how they're assigned) their coverage. If anything, it gives some journalists too much credit, and for the wrong things.
I'm not a professional journalist, though I've written frequently for some major and minor publications. My typical process looks like this:
1. Pitch a bunch of story ideas to my editor.
2. Have 99% of those ideas rejected for various reasons: too narrow; too wonky; not enough meat on the bone [1]; not timely enough [2].
3. Settle on a topic that is somehow deemed acceptably timely, broad, approachable to general audiences, and well substantiated by some degree of data or prior coverage.
The astute reader will start to see how objections [1] and [2] come into direct conflict. By definition, breaking something new means covering ground that hasn't been covered before (or at least not often, or not in depth). But having prior substantiation often means being able to point to pre-existing coverage, as proof that your topic is of some interest to the public. [3] Also, you have to sort this all out on a deadline: anything from the end of the day to the end of the week, per story. (As an exercise: try investigating, substantiating, and beautifully composing an in-depth story in a single working day).
[3] The public, as typically defined, is a very broad swath of readers. Even major tech sites, like TechCrunch, now have a very broad readership -- with highly varying degrees of technical sophistication, subject-matter expertise, and topical interests.
On the flip side, look at any of the blogs or publications that HN readers respect. Chances are, they write in greater depth. They are not afraid to get into the wonky, technical details of their coverage. They don't just give you charts and infographics; they give you their statistical reasoning. Niche publications can do this.
Broad publications theoretically can, but often choose not to, out of the belief that the effort/payoff ratio just isn't there. It's a lot of effort that will appeal to only a sliver of their readerships. Deep coverage, or investigative coverage, or breaking new ground, requires a shitload of hard work. It is extremely tough on a standard deadline. It often requires a dedicated budget, and a broadly extended deadline, just to ensure that the writer(s) can afford to develop it.
Bottom line: I don't disagree with you. Most tech journalism sucks. That said, I don't blame the writers per se. They are the proximate end of a very long chain. Maybe some of them are capable of writing the stories we'd want to read. Maybe not. But they don't get the chance in the first place.
Before we impugn the entire field of journalism, let's be clear which publications, and which branches of journalism, we're impugning. It's silly to paint the whole field with one brush. I'm not saying the ratio of wheat to chaff is a good one, in the aggregate. But there is definitely wheat to be found. For every two dozen tossed-out, deadline-harried stories you find, I can point you to one or two amazing pieces of long-form writing. Sometimes the former and the latter are produced by the same writer. It all depends on the publication, its business objectives, and its beliefs about the demands of its average audience. The stuff you read in TechCrunch, for example, is meant to be consumed and immediately understood by almost everyone: you, your non-technical friend, and even your Baby Boomer parents. There's a certain type of material that fits that broad audience's tastes. Chances are, it's not the type of material that moves readers like us.
The same might be said for most people in any job, including developers. There are good devs and good journalists too.
That doesn't follow. If that is true, then it would be very easy for a company to be able to stay relatively secretive while raising a huge amount of funding; with lazy journalists as you describe, a company could raise funding by networking and so long as no one involved issued press releases, they would succeed in being secretive.
:) Funny thing I noticed, going through the job descriptions - Physical Requirements for HR Generalist[1]:
> While performing the duties of this job, the employee is regularly required to sit;use hands to finger, handle, or feel and talk or hear. The employee is frequently required to reach with hands and arms. The employee is occasionally required to stand;walk;climb or balance;stoop, kneel, crouch, or crawl and taste or smell.
> The employee must regularly lift and/or move up to 10 pounds, frequently lift and/or move up to 25 pounds and occasionally lift and/or move up to 50 pounds.
> Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception and ability to adjust focus.
[1] http://www.magicleap.com/#/jobDescription/administration/l7&...
These seem to be some sort of standard conditions that many jobs cut-and-paste from somewhere. I wonder what the original source is. But they seem very out of place for an HR position.
http://www.natlawreview.com/article/importance-job-descripti...
I definitely didn't want to offend anyone and I hope I didn't.
"All qualified applicants will receive consideration for employment without regard to ... disability ..."
I have concluded that much of the 500 million is going to employment lawyers.
> since it goes well beyond that and provides truly integrated, 3D digital objects that looks as though they were physical objects, alongside the real world
That's exactly the goal of augmented reality IMO.
Also, most of http://mashable.com/category/augmented-reality/.
Truly looking forward to see what they're developing.
An investment this size isn't designed to get "VC-size" (10x) returns. It is designed to block competitors getting access to the technology before Google.
Looks like they're heavily recruiting across the board.
- FPGA / ASIC engineers;
- Android developers;
- Unity developers;
- Raft of machine vision PhDs (eye tracking, iris recognition, 3D object tracking);
- Deep learning experts;
- Rapid prototyping experts;
I guess they have a super compelling prototype that needs a bunch of polishing before commercial release?Exciting stuff.
"Magic Leap and Weta Workshop are collaborating on a truly next-generation Dr. Grordbort’s first person shooter on a world-changing new platform in an effort to defend Earth from robotic overthrow"
There just isn't enough such talent especially in Hollywood for them to attract it locally. By the same token, the tech industry there in general isn't strong enough to be attractive to someone coming from a tech-rich area like the Bay (or even Chicago or New York). I would not move to Florida for work without some significant salary and stability guarantees, because in the event the company goes belly up, relocates to a place I couldn't/wouldn't follow, or terminates my employment the quality of the "fallback" jobs is atrocious (especially in comparison to the work apparently being done at this place).
I also understand that you personally wouldn't take the risk and move. I just think that's a small sample size.
Maybe they're hoping to poach from the DoD/simulations and entertainment video game industries that form the backbone of the IT industry in that area, but even in that case I'm skeptical they're going to find much.
The bigger problem, from my point of view, is basically one of culture. Most of florida is extremely conservative, focused on tourism-based entertainment, and (my opinion) neither very family friendly (for families who live there--the big tourist parks' existence doesn't make it a family friendly place) nor a good place for the younger Bay Area startup (stereo)types in terms of cultural and social attractions.
There's other work to do the same thing to the retina - throw a lightfield at it which simulates the proper wavefronts to focus a 3D image at a short distance.
Of course this is all kind of begging the question of what this company is actually doing: for example, the big problem not answered is where they get the portable processing power to make this work, and what the actual resolution is? The Oculus Rift already tells us 1080p is not enough and even 1440p will be imperfect.
Of course you could try to end run around the problem: I've been curious what you could do with 3-color lasers shone through an interferometer setup mounted on piezoelectrics, so you could add or subtract interference peaks by advancing the mirrors a few nanometers and then scanning the output over the eye (or, as one company is doing - using a DLP mirror chip). Focus that laser beam small enough, and you'd be addressing individual rod and cone receptors in the retina, granting infinite focus to any projected image.
EDIT: Looking at that jobs page, a laser and fiber optic engineer being top position seems very intriguing.
Kinda like the 1080p laptop screen in front of me is cleary enough, but stretching that to the whole FOV decreases the pixel density too much.
It's interesting to note that the speaker now works at Oculus.
edit: @glxc, completely agree, I just didn't know a lot about his background prior to seeing this news. Interesting guy.
It's absurd that a company is raising a half-billion dollars in venture capital.
So much opportunistic capital tied up in one place makes zero sense, regardless of how good this venture may be.
The ultimate effect is the entire market got denied a substantial amount of capital (not just ML's competitors) in order for a single entity to gamble it.
That's irresponsible of everyone, founders and investors included. Either acquire, go public, or JV to secure an opportunity. Why sap such a huge swathe of capital from the opportunistic ecosystem?
That doesn't make the systems they collectively run any less corrupt or terrible than they are.
You originally said:
> These are very intelligent folks we're talking about, I'm sure there is a rational explanation.
If the examples I mentioned aren't good, then logically, there may not be a rational explanation.
But in any case, I think all 3 situations are quite similar. VCs are probably just as smart as the top people in finance and politics, yet they often appear stupid from the outside. It's actually quite intriguing. If I were a researcher, I'd definitely want to investigate this further...
https://developer.oculusvr.com/forums/viewtopic.php?f=26&t=1...
This is the one I found from a few years ago for Magic Leap: https://www.youtube.com/watch?v=SOW3b7YmeKk Maybe they have googles now or improved it somehow.
If they gave $500 million to this company it must mean it is either better or have better perspective. As simple as that.
There are interesting biomimetic things in display tech derived from butterly wings, which the wikipedia page conveniently mentions https://en.wikipedia.org/wiki/Biomimetics#Display_technology
still haven't a clue of what they are doing. maybe i'm a moron. can someone shed some light on what _exactly_ they are getting $542M for?