Starting my own startup sounds cool and all but it would be too much work for me and I just because I don't agree 100% with a companies policies doesn't make them an undesirable workplace.
Is it the money? Prestige? You think you'll learn more at one of those places than others? Stability?
* Amazon seems to have a reputation for burning employees out.
* IBM seems quite stagnant. They're basically a huge consulting/services company, not very interesting.
* No one really thinks Microsoft can innovate anymore. They're pretty much coasting on Windows and Office, and that's been eroding for a long time. They don't seem to be able to execute anything successfully. Do you know anyone with a Windows phone? Remember the Zune? Do you search with Bing? What are they doing? Desperately trying to do anything to stay relevant, and failing badly. They're on the IBM lifecycle path, but they're not yet just a large services/consulting company. They're still trying to build products, and they just suck. What are your associations with Microsoft right now? When I think of Apple, I think of the iphone/ipod/itunes. When I think of Microsoft, I think of the Windows 8 interface.
One fellow student of mine wanted to work at microsoft so she could develop the next (I forget exactly) which was never developed at MS, they just bought a little startup, slapped the MS name and logo on it, marked the price way up, and went into maint mode (which is really boring).
She genuinely thought they innovate internally rather than thru purchasing startups (aka outsourced R+D)
Some people specifically want to do maint mode work, but she very specifically wanted to develop "new products" like an example I know was merely a turnkey purchased startup.