This enabled them to build a huge(100MB) and fast(3TB/sec) L3 cache in their processors. This is something that could give a huge boost for many kinds of applications, for example databases d\and machine learning.
While intel has some edram capability, i haven't seem them release an integrated edram with the processor, not sure why.
And let's not forget, IBM now licenses the design for it's beast of a processor, the power8 ,in a modular format, enabling chip companies to easily add accelerators and innovate.
So it would be very interesting what intel's competitors will build with all those capabilities. I'm getting the popcorn.