What Eventbrite Did Early to Create ‘Sustainable’ Success
firstround.com
firstround.com
It's almost like reading Dilbert's Mission Statement Generator for several pages.
For example:
> Diving right in, Julia took charge of marketing, customer service and finance, while Kevin managed product development end-to-end. Together, they created an extremely tight feedback loop that empowered customers to rapidly influence the service. And when it came to finding these customers, they turned first to their own backyard.
Yes, OK, but what did they actually do? And how? This has no content. The first 1/3 of the article is supposedly about the early hardship of a startup. Could anyone extract any useful, actionable information from that part? Something that you could actually downright do, to help your venture? I sure couldn't. And don't even get me started on "future-cast"...
I think that's the same situation as every small startup. What made them succesful was probably a mixture of hard work, capable founders and a huge dose of luck.
Exactly. You were able to fit into one sentence a whole paragraph of the original article. This is why I think your sentence is far superior writing.
I never like to telephone a company, but my co-organizer insisted and put me on the phone... the customer support reps definitely knew their product, and they even guided us through some CSS tweaks to hide page elements. I almost wondered if I'd invoked Shibboleet by accident. Even their documentation used JWZ's DNA Lounge throughout the examples, making me feel at home.
I don't know how Eventbrite manage to do telephone customer support sustainably, but it's definitely been key in getting me to recommend Eventbrite to others (and indeed, to post here about it).
I can attest by my own experience at their commitment to being efficient. Negotiating our partnership was fast and easy, never did we felt they where trying to play us. They always delivered on their promises.