I read a really enlightening article on the challenges that "adult" startups face when they try to do things the legitimate way[0] (as opposed to using underhanded, duplicitous, and/or legally questionable tactics).

It's rather sad that these startups are essentially punished for not wanting to deceive their business partners about what they do. It sheds a lot of light on why the adult industry ends up with a rather sleazy reputation - it's not because everyone who wants to go into the sex industry wants to be sleazy. If anything, it's that the ones who want to conduct business honestly are discouraged or driven out.

[0] http://modelviewculture.com/pieces/sextech-startups-in-a-hos...