Classical music theory is a rigid, structural, almost mathematical system that emerged over several centuries. In those centuries, composers learned some very powerful techniques to express ideas in their music. Although the specifics of classical music — the rhythms, the chords, the tonalities — may be antiquated, I really do think that the forces that guided their development are just as relevant to modern music. For example: why is a V7 chord so powerful? It's because you have the interval of a 5th — a tense interval with almost universal meaning vis a vis the overtone series — combined with two minor 2nd intervals that are
brimming with tension to resolve to the tonic and the third. The study of intervals and of tension in voice leading is, I think, absolutely essential in jazz as well, and can help explain some extremely confusing jazz chords in analysis as almost incidental results of voice leading. This is what I mean by classical music theory offering insight into any genre of music: classical music emerged out of the study of things like intervalic tension, and even though our own century's music has diverged from this origin, I think it's very important to study the lessons learned over those hundreds of years.
(EDIT: I just noticed that you said outside of Western music. Yes, that may be correct. Many systems of music in the world are very different from our own. But I think most people writing music today are writing with Western ears in mind. After all, we've been conditioned to understand this kind of music for hundreds of years!)
As for your second point, I think what I latch on to in classical music more than anything is the use of motif, and Beethoven's 5th of course epitomizes this. Don't get me wrong — I love popular music, and I listen to it more than anything — but most of the "top 100" songs in any popular music ranking feature wandering, improvised music more than any systemic use of motif to make a rhetorical point. And that's not a bad thing! I love Stairway to Heaven. But it just "sounds good" — it doesn't really develop its musical material.
Compare to something like this[1], where every single musical detail is repeated and developed across all the voices. It's so intricate. I've never heard this level of motivic development in popular music, and I've been looking for a few years now.
I am sorry if this is not making any sense, I am having beers.
[1]: https://www.youtube.com/watch?v=hWLotW5AKjg