Funny thing about being broke, it seems to come with an intense even overwhelming desire to feel/signal otherwise in what are usually counterproductive ways.

Where I grew up, everybody was pretty damn poor. Still, probably half my neighborhood or more was beholden to Rent-A-Center for a dining room set or couch. Most were ashamed to shop at K-Mart or even buy generic cereal.

That said, I think IKEA could do tidy business by targeting a slimmed down catalog to the areas where rent to own thrives.