No "the poor", but "the idiots". The family described isn't even poor, but they waste so much money trying to live a middle class lifestyle they live seriously below their means.

You're poor if you have serious problems having food and a basic place to live in at the same time, without spending anything on bullshit. If your problem is 'I can't afford this sofa', or a new ipad, you aren't poor, you just aren't wealthy.