Thanks for taking the time to write this, lots to think about here. I actually had the chance to talk to Mark Cuban after the GMA thing, and he had similar comments about changing habits/behavior. Even if Newbee is as useful as I think it could be, I'm starting to think I'll need a trojan horse to make it appropriately appealing to the people who could get the most out of it. "This will help you" isn't enough, it seems.