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There are greater freedoms to protect and care for. :) What's happening here is not a company taking freedom from you. It's that old balance of convenience for the many, or customization for the few who care. For most people, this will mean an increased convenience, more competition, better pricing, easier signup. That's an obvious win, in my book, and clearly a positive innovation for Apple to focus on.

At first I was excited by this feature, but you're right.

Knowing Apple, they are most likely doing this so they can get rid of the SIM slot in future devices. Of course they will tout the slim device and large battery, but it is really all about control.

You could just take out the Apple SIM.

Well you get the best of both worlds. For majority of users, they will just use what ever network that has signed up to be used with Apple Sim.

For those who really want the freedom of using what ever you want, you can always take out the sim. ( Which is a hassle in itself )

You can still do that, just replace the apple sim with yours.