My parents couldn't change a SIM card to save their lives - they couldn't open the phone to get the card out, they'd have trouble holding the micro SIM card if they did get it open, and they'd probably put it in backwards and just scratch the hell out of the contacts if they made it that far. Why should they have to? Oh, sure, they can go to a store. That works if switching networks is something you only want to do very occasionally with plenty of time to plan, but if you can make it easier why not? It's all software, why are we authenticating it by a tiny fiddly piece of plastic? I mean, I do this often enough myself that I carry a little Nokia pin for the tiny hole that triggers the SIM card slot to open on my Nexus, but why should I have to?