Learning from the League of Legends Referral Program

Problems with the current refer-a-friend program

Reward Tier Structure

“..the average player faces a dilemma where attractive rewards like Grey Warwick and Medieval Twitch are prohibitively difficult to obtain..”

“We understand that the current refer-a-friend reward structure isn’t ideal for the average player.”

“We found that the majority of League players refer between one and five friends, and we’ve designed the refer-a-friend update to reward you for bringing those friends into the game.”

Fraudulent Behavior

“…70% of accounts with 10 or more referrals are abusing the Refer-a-Friend program.”

“…99% of accounts with 100 or more referrals are abusing the Refer-a-Friend program”

You can read more here: http://www.referralsaasquatch.com/learn-from-the-league-of-l...