Oh, learning to code is certainly a great start. But perhaps they should change their pitch to something like "Learn to Code, Get Started on the Long, Difficult Path to One Day, Perhaps, Becoming a Developer."
Hahaha! A little deterrent maybe for what is technically a start up, at least if you're talking about CareerFoundry, but I see what you mean. We're pretty harsh on people when they do their info sessions with us. The commitment is no joke. We loose a lot of students in the first few weeks when they start to realize the scope of what they have to achieve both in the course and outside of it. We try really hard to impress this on people before enrollment, even if on the front end of the site its mostly selling the mission. We don't want to intimidate people if we can help it, at least not before we have a chance to talk to them!