I see what you mean. There is a tough balance to be struck, so what then would you call realistic? If you're trying to explain to someone the potential of becoming a developer, and committing yourself to that learning and industry how would you position it?
And to be clear I don't mean it in a marketing sense so much as I mean how would you actually reword what you just called "not remotely common". I think its a totally relevant point, and while Lauren positions the ideal outcome, isn't that what we're all striving for...?
I think you're absolutely right that many, maybe most, perhaps even pretty-much-all bootcamps don't effectively teach students to problem solve, to self perpetuate learning. They don't even talk thoroughly about the commitment to their courses, much less the commitment to becoming a developer.
We're in a position where for instance, we sell the "dream" as you like to call, to bring as much initial interest as possible. But the commitment is definitely more than just an ideal, not something that converts a signup.
To be fair though, in our experience over 90% of our students do a call with us before actual enrollment in a course. That is to say a "purchase", and if there is anything we're clear about in that call its what they're really getting into. We don't have a sales team for that, Martin and I do the calls because we designed the courses and did the career leg work.
Why? Well because most students who don't have the stamina and understanding to become a developer over time drop out of our course within the fist 3 weeks, which is terrible. Not only does that just suck, but we're an education company, drop outs are simply the worst thing in our lives.
Now, could you assume I'm just trying to sell you with what I want you to hear, of course, but I want to be clear I totally agree with you. Actually we're just still trying to find our answer to it.
Lauren wrote an article from the perspective of capturing interest, and I think as a piece of content she did that beautifully and, even more to the point it triggered discussions like this one which we can learn from.
Interested in your continued thoughts, but thanks again for responding.