I think it's related to a book written by Schmidt and that Rosenberg guy, I think I just read a review about it a couple of weeks ago (here's the review: http://www.economist.com/news/books-and-arts/21620056-search...).

As for the presentation itself, maybe it's because I'm becoming more and more grumpier with age and haven't drunk my coffee yet, but there's something to be said about today's langue de bois, with expressions like "smart creative" and "Internet Century" being some worthy examples.