The Sad Saga of Silicon Graphics (1997)
businessweek.com
businessweek.com
Top management was apparently locked-in to their original winning formula, to build high-end equipment and sell it to the "professional" market that needed its capacities. It was apparent to anyone technically aware that the narrow-margin PC hardware was rapidly eroding the performance difference that justified the higher-margin SGI gear.
I seem to recall that an in-house project to build an SGI graphics card for the PCI bus was scuttled, with the result that several of the people who had worked on it left to form a PC graphics card company.
I don't know what the price difference was between the servers, but in 99 we got new servers from IBM. We learned from personal experience that the way to pronounce IBM flavored unix is "aches" (AIX). I missed IRIX after that change over, regardless of the hardware price-performance ratio. I also missed having a workstation that ran the same architecture as the prod server. Sharing a dev server sucks, as there's always some jerk who will fill up the disk.
One thing I recall is that at one point everyone at the company was told to read "The Innovator's Dilemma", which is of course the tale of large dominant companies having their market share eaten from below. Some people say SGI didn't see it coming - I think what was interesting was that they did see it coming but still structural issues prevented the taking of any effective action (for example salesforce commissions continued to encourage sales of large systems rather than the low end machines they really needed to push at the point.)
There was also an internal news group called sgi.bad-attitude where you got to find out what was really going on in the company. I believe the idea was brought over from Netscape via Jim Clark, but it was impressive to have a forum where you could say just about anything and not be censored. That is where I learned things were over long before it became apparent to the outside world, or even much of the company.
It's interesting how knowledge of a (potential) problem often does not protect against that problem. As a psychologist it's one of my biggest fascinations: how people who work with addicts can become addicts themselves, how people who know of the 'evils' of racism are still susceptible to it, or how people who are professional psychologists do not deal with their own issues.
You'd think if anybody would know first hand the dangers of smoking it would be these folks, but nope, they all still smoked heavily regardless.
My dad was owned a car mechanic's shop. One of the truisms in that industry is that mechanics often have cars in the worst shape, because they're so busy taking care of other people's cars that they just don't have the motivation or time to deal with the problems of their own car. Perhaps a similar phenomenon?
http://tvtropes.org/pmwiki/pmwiki.php/Main/TheCobblersChildr...
Reading about Kodak and Fujifilm is interesting: http://www.economist.com/node/21542796. Both diversified--Fujifilm just did so more successfully. And, interestingly, did so by arguably focusing less on being a photo company in a digital age (though their mirrorless interchangeable lens cameras are nice products) but by applying their film chemistry expertise elsewhere.
Hopefully you have the advantage over starting fresh of a good revenue cash cow. But if that revenue declines rapidly, your legacy base may be more burden than help even if everything is managed perfectly.
>“A horse that can count to ten is a remarkable horse - not a remarkable mathematician.” Likewise, a textile company that allocates capital brilliantly within its industry is a remarkable textile company - but not a remarkable business.
And similarly I guess for Kodak and SGI reallocating capital to related projects.
Why? Because the low end, etc. has so many more customers that, so far with Moore's law, etc., the much greater investment in progress in the low end, broad market, common computer hardware wins against the much smaller investment in the high end.
Or, as was explained to me once, as maybe no more than a hypothetical example, invent a Lisp chip. Great. When running Lisp, beat the pants off all the general purpose processor chips. But just wait until the general purpose processor chips are a factor of 10 times faster and then lose out because the small volumes of the Lisp chip can't keep up with, say, Intel heading for 7 nm or some such.
Besides, for graphics, where get the big business volumes, for the high end engineering graphics workstations for high end engineering or for millions of bored boys not old enough to shave yet who just love playing video games?
There might not be room for an SGI in a world of rapidly improving, cheap, low-end technology, but there might always remain a place for a 'BMW/Porsche' company.
Growing up I was one of those bored boys. I grew up on Nintendo and started getting into the Quake series when my family got a Windows 95 PC with a Diamond graphics card (that or RIVA TNT...I know we at least had the Diamond card later on). The release of the Quake III demo was the beginning of intense gaming addictions for me that trailed into MMOs. Also ironically, my Dad got us the @Home cable internet (from the article I learned the former SGI CEO Jermoluk was involved with!) which definitely helped foster my addictions.
Another interesting tidbit, one of the main reasons I chose the university I went to was that I heard about people doing internships at Nvidia. I was lucky enough to do mine there (was/am studying computer engineering) and even more irony, I worked on a technical marketing team (benchmarking workstation graphics) with a bunch of former SGI employees! I remembered hearing a lot about their former glory but never knew nearly as much as I have found out in this article and the comments! Fascinating.
These days I have actually moved on to doing research on high performance computing, and I might be looking for a job with close ties to Intel (IMFT~), haha. If only I could just acquire more motivation. Growing up as a bored boy playing video games has ruined me xD
You could tell SGIs were nice, a good solid build, but their time was over. They were way too expensive. I think we even leased them because buying them was too prohibitive.
But I did have fun discovering by accident the file manager from Jurassic Park ( http://fsv.sourceforge.net/ ) on it. For whatever reason, I remember being really excited about that.
http://en.wikipedia.org/wiki/CATIA
It was ported to Windows in 1998 but anyone who knew anything could see that coming.
What killed SGI workstations was the gamer graphics boards caught up with the high end. There used to be a high end graphics market - SGI, Evans and Sutherland, Dynamic Pictures, Fujitsu, Lockheed. It was killed when the low end got good.
SGI might have survived that, but they made a number of bad decisions, including a sale/leaseback real estate deal with Goldman Sachs which locked them into long-term leases at the worst time in the market. SGI tried selling a PC that ran Windows NT, for something like $12,000. I told their sales guy that wasn't going to fly. It didn't.
Most of Google's buildings in Mountain View are old SGI buildings. The Computer Museum was SGI's Digital Studio division, which never accomplished much other than installing networks for some animation studios.
Sorry but Win NT had nothing to do with it.
Sale/lease back of the campus to Goldman who then turned around and sold to Google for 3x what they paid for it.
2 bankruptcies. You don't even want to know what went on there.
The whole thing was a giant train wreck.
I was into VRML. It was great. We even had a couple SGI reps visit our company, demonstrating VRML and the O2.
Then one day they dropped support of VRML. That was the day I walked.
WebGL being where it is today, I bet something like 3DML could come back in a big way.
http://articles.baltimoresun.com/1996-05-18/business/1996139...
The company I worked at in 1999 did the special effects for season one of Farscape on SGI. They were underbid on season two by a factor of two by Animal Logic (across the street) doing everything on fast PCs running 3DS Max.
Edit: and when the writing was on the wall, SGI decided to go downmarket and fight Apple on its home turf -- porting its software to NT and competing against PC workstation vendors already running AutoCAD and 3DS Max. This allowed everyone to see the emperor had no clothes -- SGI's NT boxes were half as fast and twice as expensive as name brand competitors, and they were charging $20k for a software license.
Interestingly, at least one of those game boxes (Nintendo 64) was actually powered by SGI technology. [1]
It was the summer of 1999. You can imagine how it went.
In retrospect, there _was_ a silver lining: https://davepeck.org/2009/02/11/the-luckiest-bad-luck/
Random guess: less than 50.
WinNT had the last laugh over all of them.
It used to be well-accepted to drop $18K on a baseline engineering workstation + monitor (1995-98, say -- I just checked an old quote for a Sparc Ultra that sat on my desk).
It must be said that the graphics and floating-point performance of those systems well outpaced high-end PCs running Linux.
Sun had the lion's share of Internet server installations at the time, but Microsoft's IIS was beginning to nip at their heels. Linux was what we played with at home, because it was "close enough" to what we worked on at the office, but didn't require us to spend thousands on hardware.
The 1.0.9 kernel released in 1995 was the first to support IDE-ATAPI controllers. Only rich people had SCSI at home.
To get properly working 2D graphics was a black art in itself, let alone 2D accelerated graphics or any kind of 3D support that could rival Graphics Workstations.
The company had a name starting by Xi something and I think the cards were still those that you had to pair a 2D with a 3D card.
http://www.vgamuseum.info/index.php/history-tree
I see IXMICRO and MXIC (Macronix) on there.
It's funny to think this was pretty common during the first dot com boom and bust years. I had an executive at Best Buy tell me a few years back about how the bust changed a lot of attitudes with how executives should act in front of the company employees.
Best computing experience I've ever had. R.I.P. SGI.
I'd always wondered how SGI missed the Internet wave relative to Sun. Around the time of this article I started working for a web hosting company that was, aside from my team of IIS upstarts, entirely run on SGI. Prior to that I'd worked for a content company that was running on Tandem-badged SGI systems. And before that I was with an ISP which was a motley mix of Sun, BSD, and Linux but had just purchased a pair of Onyx systems to handle Usenet services.
Mine is not booting- I don't remember the POST but the fans do turn on. I tried reseating the ram the last time I was bored and pulled it out of the closet.
I would really like to see the IRIX UI brought up to modern standards. I almost feel like I'm looking at it when I look at launch pad in OS X.
To this day whenever I set up a new desktop I always make the window titles with black italics on a grey stripe. Just because that was so cool.
in this case PCs with GPUs because an order of magnitude cheaper than graphics workstations
Junior year of college, someone in the dorm went about running a portfolio challenge, and my roommate and I slowly realized the way to win was volatility, and I eventually found an earnings report calendar on Yahoo that was essentially our rosetta stone to winning, because the guy's system let people buy in after hours at market close prices. Wake up a few minutes before market open, search the earnings calendar for stocks up in after hours trading, and place your entire portfolio in one with a huge earnings surprise. I think someone else was front running the guy's system by using a feed 5-10 minutes ahead of the Yahoo API he was using, to find a series of 1 percent per five minutes trades.
In retrospect, these sorts of 'whoever has the most in 3 months wins!' competitions teach novices how to gamble and cheat, rather than allocate assets prudently. These days my retirement portfolio sits in low cost index funds.
This doesn't even really make sense. What's the "purchase price" of a hedge fund? Getting money into and out of hedge funds is a long process, not amenable to latency arbitrage.
Do you mean mutual funds or ETFs instead of hedge funds?
In the case of mutual funds, there used to be mutual funds with European holdings that used European closing prices when trading in or out of the fund at the US close, allowing arbitrage based on after-hours trading. However, that bug got fixed decades ago.
In the case of ETFs, they are priced by the market, so there's no such thing as the ETF itself being slow to update its price.
EDIT: Actually, I think instead of "their purchase price" you mean "their order limits". In most major equity exchanges, one doesn't know who's on the other side of the trades, so one wouldn't "find a hedge fund" to trade against, but rather "find a pattern of trades" to trade against. One typically wouldn't know if that pattern represented a hedge fund, a bank, etc., or maybe several different market participants that in aggregate produced an exploitable trading pattern.
EX: In the next 1/2 a second their going to go from selling at 15 to buying at 16 that's almost free money.
I picked this no-name company that had just IPOed because I had recently bought their 16K RAM card for my Apple ][. And their Olympic Decathalon game wasn't bad either.
Too bad I didn't have $1K lying around. I was saving for a Macintosh.
Usually that software isn't real-time. You tend to log in to some web app, pick some stocks, and at the end of the day your returns get updated.
The students with the highest return on investment usually win something, in my case it was my teacher smiling his ass off and congratulating me. In the above comment, they won a freaking trip to NYC haha.
Anyway what he's describing is that usually these aren't the best written software packages. After all, it's to emulate a stock exchange for 14 year olds so they can do a project with fake stock-picking for 4 weeks. Quite often the web app trails the actual data, so people just go to the stock exchange website, see where the price is headed, then buy/sell accordingly on the fake exchange. 5 minutes later the fake exchange updates the numbers by pulling from the real exchange. It's as if you're betting on a baseball game that ended in the real world 5 minutes ago, as to who will win.
Tl;dr, kids cheated on educational stock-picking programs because kids can query the results of stocks before their software does.
http://www.ebay.co.uk/itm/Tadpole-ALPHAbook-1-OpenVMS-Alpha-...
(Note: I'm not linked to that auction, and it's over. It just happened to be the best set of pictures I could readily find of one)
Not that a loaded Mac was cheap, but a pretty basic, but usable Indy was still like $12,000. My high school 'won' one from the National Science Foundation.
PC workstations weren't close in power and Windows was flaky but you could buy 5 of them for every 1 SGI machine ($5,000 PC's vs a $25,000 SGI)
I haven't read the article beyond seeing the names and dates. I'll look at it in the morning and tell you more.
EDIT: Had some time after all and just finished reading it. I can't add any more than was in the article but I can verify about half of it from my own time there but I was gone by 1984.
From the Cray culture (and some of the Cray employees) we got the IRIX release train, where we'd ship a new QA'd release every quarter. If a feature wasn't ready it just got pushed out to the next release, no big deal (sometimes this didn't work out; bizarrely one of the biggest screwups came from the CXFS guys who were working in the old Cray campus in Eagan, MN).
[1]: Though as I read Zero to One it's interesting to see Theil's perspective on process-vs-product outlook. Definitely the product-driven SGI was the more optimistic one.