I really don't think anyone creates a marketing plan that involves fake death threats. That just doesn't make any sense, especially as she doesn't need to manufacture an outrage against her.
I'm not saying that she /did/ call it in herself, but it wouldn't be out of character with her (and her peers) stereotype.
I'm not saying you /did/ send death threats, but it wouldn't be out of character for the people who are harassing her online.