Our employees don't have fake profiles on OkCupid, although the Premium Matchmakers do occasionally use their real profiles if they find someone that is exceptionally good for one of their clients. This is a pretty common practice overall in the matchmaking industry - do whatever it takes to find a good match for clients who are paying you a good amount of money for the search.
We do our best to not spam and inspire trust by being available 24/7 to answer questions and personally interact with users. At the same time, we're constantly trying to grow so that we can provide the best matches. It's hard! Cut us some slack? No? Because it's HackerNews? Yea, I guess that's okay then.