This is brand new. After Heartbleed, people realized that branding vulnerabilities is great for driving business. A year ago, this was unheard of.
Security has become a marketing and media circus now which in turn desensitizes people to real concerns and rational thought.
For example, my manager even heard about "shell shock" and prompted me to do something about it. Although, it was over a week after the outbreak, and we'd already established we weren't vulnerable (applied the patch anyway) - but even so!