Here's a marketing tip, your comparison page only compares to WordPress. "Better WordPress" doesn't impress me. Try comparing yourself to a better product. One that people are currently paying money for.
> There are a million plugins available that extend your site’s functionality, but each plugin increases your security risk and your maintenance overhead.
but with LocomotiveCMS
> Since LocomotiveCMS is built on Ruby on Rails, you get tons of power without having to rely on a bunch of plugins that can compromise the security of your site.
So, what, is that saying that LocomotiveCMS doesn't have a plugin architecture for porting in additional functionality? Or is it just hubris to the point of saying all extensions are naturally more secure? Or that users would never need to install plugins, because LocoCMS has lots of features already? 'cuz, y'know, WordPress has lots of features too.
Plus:
> [In WordPress, to] make many site changes, you have to download a copy of the database and the entire content folder back to your local installation.
Nope. That's just factually wrong.
> [In WordPress] some assets are stored in a database, and others are in templates or additional places.
... no? Content and configuration is stored in the database, templates and assets are in files. Really wondering wtf they're talking about here.
> And forget about trying to make those custom types relate to each other without significant code slinging.
Nope. Easy plugin. No code slinging required. https://wordpress.org/plugins/posts-to-posts/
> While WordPress has multi-site capability, you often run into compatibility issues that can hamstring the production of your sites.
Really? Like ... what? The only things I've ever seen break in multisite was when the developer was doing things incorrectly, trying to hack one thing into another without understanding the system they were working in.
> If you've worked with WordPress, you already know what we're talking about.
I've worked with WordPress for six plus years now, and have no idea what you're talking about.
I'm sure that most Wordpress installations have no extra plugins at all - and are none the worse off for it.
But out of curiosity - what plugins do you believe should be part of the default WP package?
As far as I see it, Chrome got the bulk of its market share through speed and advertising/bundling (advertised on Google, bundled with Flash, etc...).
The customer looking at the LocamotiveCMS webpage has probably already decided they want a better Wordpress, and they are trying to compare between the other options available.
I'm not saying they shouldn't compare against Wordpress, but it wouldn't hurt to include a few more comparisons.
Whether this is 90%, 50%, or 1% of WordPress developers doesn't matter much. Even in the worst-case scenario it's still going to be a big enough niche if you're able to reach them.