Spaniard here. 4 to 10 story buildings are the overwhelming majority here, in some areas it's also a matter of not altering the traditional cityscape (I think it's legislated in some municipalities, but can't give you references).
They were also easier and faster to complete by not exactly stellar construction companies, so they could be dumped into the market (and during Franco's rule, basically as high as you could go with their defective concrete), and I think a lot of my country fellows associate them with the summer town architecture and higher quality of life, while taller apartment buildings were left for lame sunday tourist Benidorm holidays.
There's really really very few people accustomed to living in tall buildings. Taller buildings were built during the construction boom, but a lot of them are vacant.