https://en.wikipedia.org/wiki/Value_of_life#Life_Value_in_th...
(Of course, there are exceptions where people effectively pay rates of many billion dollars per life to avoid emotionally salient risks, like terrorism.)
The OP article gives the misleading impression that society's changing values are mostly due to moral progress (presumably arising, I guess, from people being persuaded by moral arguments, or from certain societal norms taking hold). But it's almost certainly the case that you can explain the vast majority of the change by economic developments, especially following the dramatic rise in per capita wealth starting with the industrial revolution. The dark implication of this is that if per capita wealth falls drastically in the future, which is possible depending on technological developments, then we are likely to see a regression in moral attitudes.