I Don’t Care

>At some point, I was about to retweet those articles, but something prevented me from doing it....

>I didn’t care about them.

Many people don't care about the things they promote, they care about the potential effect of the promotion. Either on themselves, attention, self-promotion, ego, or upon something that they do care about i.e. it might get more attention to a third party. In a sense, even the article was written for a reason.