Why do people use MailChimp? UI experience better at DirectIQ and Campaign Monitor

directiq.com

2 points·Dofuss··6 comments

I'm still trying to understand why MailChimp is so popular, like I understand they have a lot of integrations, but their user experience is somewhat horrendous. Any thoughts on an Email Marketing service? DirectIQ seems really simple, albeit small and unknown to many.

Do you work at DirectIQ? This seems more of an advertisement than something to spark a discussion. Your link even takes people to the homepage, not any kind of article talking about the pros and cons of each service.

Nah, I knew someone would be bound to ask though. Buddies from Turkey swear by this product as their email marketing solution. I could only provide one link, and I feel like everyone knows about MailChimp, and Campaign Monitor (Used by Apple etc), so I put in DirectIQ's URL to spark the discussion. Here's another one that's been known to be simple: MadMimi.com -- it was just bought by GoDaddy and has been known for it's UI, yet, MailChimp seems to trump all. It baffles me. Thoughts?

In other words, I'm crowdsourcing to hear about the pros and cons of each service out there... :)

Mailchip gives you 12k emails to 2k people a month free. That helps in the beginning.

True, but I feel like User Experience should be the all deciding factor. Like, it cannot ALL come down to what's offered in a freemium account, can it? Should it?

Lol I suppose a lot of it has to do with how much money you have to market a product. Like when MailChimp sent Freddie to the stratosphere.. That was pretty awesome..

Reply on news.ycombinator.com