Seems like a construed attempt to make JSON easier for "humans" (whatever those are) but in general JSON isn't something my mom worries about. I'm not sure why something like a simplified YAML couldn't be used for the intended use cases.
I've been doing a lot of ansible work recently and YAML feels fairly reasonable and I can show it to my wife and she "gets" what is happening.
Sorry just reminds me of: http://xkcd.com/927/
Maybe we need a HN bot that links that automatically?