Exactly, it's unwritten because no dev shop would explicitly market themselves as being willing to break things in the name of speed. It's an unfortunate side effect that they don't want to call attention to, whereas Facebook wears it as a badge of honor.
How often do you hear of Facebook going down or breaking completely?
Eventually, users just left twitter and they shut down the site a year later.
This works of course better with exerimental APIs compared to things you have to put on CD and ship.
By contrast, "Pay My Rent and Empty the Account" actually tells you something about the direction I'm going in, and what I prioritize when picking my actions.
Controversial or not, mottos become cliche, doublethink lip service unless they don't become those things.
All the business school bullshit: missions statements, code of ethics, motto, synergies, teamwork, a culture of innovation, etc etc. All that stuff is actually real, it exists and it can be very helpful. It's also uncontroversial that it sounds like bullshit because the people saying it most often and loudest are bullshitters. It's like listening to a priest who read 'Become a Spiritual Guru in 30 Days or Less' and went at it.
If the solution for correctness is 100% automated test coverage, then your forward progress will have significant drag (every new feature should break many tests).
Not breaking things can be time expensive if you do it late, but it doesn't have to if you do it early. If making sure you don't break something is time expensive then you're probably not building on a solid foundation and solid processes.
Be foundation first. Incurring the time expensive to build a foundation (process, infrastructure, software) that will allow you to move fast with stability IS controversial; because it's not the "hack" approach.