But yeah, people will still think negative when hearing about "nuclear". Maybe we should change that to "Atomic" to make the distinction and give it a less negative connotation :-).
Some of the peculiar niche uses for petrochems are much less price sensitive than bunker A boiler oil, so they would make more money overall in the long run if people used oil more wisely, which sounds weird but is an economic truth. You care a lot about the price of gas in your car, but you probably don't really care about the cost of plastic in your legos, so if it went up by 10x it would still be a rounding error at the checkout line although in the long run they'd make more money.
The coal companies, on the other hand, are likely concerned.