Rolls-Royce RB211
en.wikipedia.org
en.wikipedia.org
And therein found a mention to the RB211 with the following mention:
The Rolls Royce RB211 engine received 11% of the vote.
It was developed in the late 1960s but cost miscalculations led to the company
going bust in 1971.
The Wikipedia has the best summary on this period that I could find, but I also thought that this event might be of interest to people on HN as it combines both a story of engineering as well as the story of a business going through massive change: http://aerosociety.com/Events/Event-List/1754/The-History-of...